Project Andromeda: Meta's Privacy Counter-Strike
In a post-cookie world, Meta is quietly rebuilding its entire ad infrastructure. We analyze the leaked "Andromeda" initiative and what it means for your ROAS in 2025.
The Advantage+ Revolution: Manual Targeting is Dead
Why ASC (Advantage+ Shopping Campaigns) are consistently outperforming manual setups by 30%, and how to structure your account for the AI era.
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Generative AI in Ads Manager: Friend or Foe?
Meta's new background generation and text variation tools are live. We tested them against human-made creatives—here are the shocking results.
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Decoding Meta Lattice: The Prediction Engine
Understanding the new architecture that predicts user behavior with scary accuracy, even without third-party tracking pixels.
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Reels Ads: The Most Undervalued Inventory
Vertical video CPMs are at an all-time low. Here is the 3-step blueprint for creating high-converting Reels without a production team.
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The Death of the Pixel: Mastering CAPI
Browser tracking is unreliable. A non-technical guide to setting up the Conversions API (CAPI) to reclaim 20% of your lost attribution data.
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Q1 2026 Scaling Roadmap
The "New Year Hangover" is a myth. Learn why January offers the cheapest CPMs of the year and how to capitalize on the drop in competition.
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